Search Engine Marketing Blog

Thursday, March 12, 2009

Account Executive - Display Media (Bay Area)

Tumri is actively seeking key sales executives to promote the Tumri story and solution to generate advertising revenue in a defined territory. This position will be responsible for engaging agencies and advertisers within a geographic region throughout the entire sales process, from prospecting to cold calling to penetration to negotiation to close. The ideal candidate will have experience in online advertising sales to both agencies and advertisers direct. The candidate must be highly enthusiastic, professional, disciplined, detail-oriented, and have strong communication and sales skills.

  • Meet defined monthly and quarterly revenue goals
  • Provide high-level direct contact with advertising agencies and advertisers
  • Aggressively pursue new business and further penetrate existing clients
  • Provide feedback to the rest of the organization on client needs, competitive offerings and successful messaging elements
  • 3+ years of online advertising sales experience
  • Online advertising experience required, ad serving and ad network experience a plus
  • Excellent track record of consistently achieving and increasing revenue goals
  • Proven track record in prospecting, cold calling, closing new business, and growing existing accounts
  • Strong understanding of Advertising Sales at a multi-tier environment, from mid-level to CXO levels
  • Strong relationship building and customer service skills
  • Strong presentation and communication skills
  • Superior negotiation skills
  • Strong attention to detail, collaborative and team oriented work approach
  • Bachelor’s degree

To apply for this position, submit your resume to jobs (at) and include the title/location of the position

Tuesday, March 10, 2009

Internet Marketing Manager: Bus Dev (SoCal)

I am helping - the leader in the consumer credit information management Industry - We are helping them expand their marketing department and looking for an experienced Internet Marketing Manager for Business Development. They will be moving into a new office in Calabasas, CA

To apply for this position, submit your resume to jobs (at) and include the title/location of the position.

Tuesday, February 24, 2009

NEWS: CollegeGear Affiliate Phone Number

Back in 2003, I joined as an affiliate for my college sports website I had decent sales and received payments. Fast forward a few years and their customer service is non-existent.

For the past year, I've been trying to contact part of the FeelGoodNetwork affiliate program. They have a contact form on their website, so you'd think it would be as simple as filling in the form. No dice. I've done this 10 times with no response. Luckily, I have about 5 email addresses from employees there since I had been one of the original affiliates. Still, no responses from the emails I sent to them.

Next step...find a phone number. Alas, no phone number on the website. Next step is a whois search, but even there they have a bad phone number.

So I finally found a number that rings. It was on an old PDF contract from them. But when I called, it's an answering service. So i still have no clue if they will get back to me. The person I spoke with even gave me another number to try (800-939-9829) and that number was no good.

From Amazon:

Some numbers that no longer work: 
(800) 988-7835 (answering service...disconnected now)
(800) 939-9829 (disconnected)
(206) 547-1411 (disconnected number they still have everywhere)
(206) 336-5594 (used to be the CEOs number but is now some other company)
(206) 529-5024 (marketing manager phone number that is no longer working)

Tuesday, February 17, 2009

Director, Ad Sales (San Francisco or New York)

Title: Director, Ad Sales
Salary: $100K base plus commissions, $200K at plan
Location: San Francisco, CA or New York, NY


Our client is currently looking for Directors for Ad Sales to grow business in either NY or SF. Calling on national brands and agencies, the Director will be selling ad space that reaches more than 5 million mobile users each month. Our client delivers advertisements to a highly segmented audience using precise demographics, location and activity targeting.

Must have 3+ years experience in ad sales, with at least 2 years of that in online sales to be considered.

To apply for this position, submit your resume to jobs (at) and include the title/location of the position

Friday, February 13, 2009

NEWS: 6 cures for common SEO mistakes

6 cures for common SEO mistakes - "Article HIghlights:

* Quality and original content are what create the highest SEO visibility and rankings
* A common SEO mistake is to use a 302 redirect instead of a 301
* Rewriting URLs can prompt Google and other search engines to index deep pages

Next in SEO

How bulletproof is your SEO campaign? Do you have all your bases covered? Are you getting the most organic traffic available? Smart marketers crave targeted, low-cost web traffic, especially in this challenging economy. When implemented correctly, a finely tuned SEO campaign has the ability to drive traffic efficiently, especially when compared to other forms of marketing.

However, many sites don't take full advantage of the power of a well-honed SEO campaign that has implemented both on-the-page and off-the-page SEO best practices. SEO is both an art and a science, and I view the science part as 90 percent of that balance, even though there is some debate on what true best practices include.

With that in mind, listed here are six common SEO best practices that are often overlooked. The techniques are usually quick and painless to implement and can have dramatic effects on SEO results."

Friday, January 30, 2009

Producer/Web/Internet/Sales/Marketing - Los Angeles

If you or someone you know would be interested and qualified for this 6 month contract job email a word resume to jobs (a)

Title: Producer/Web/Internet/Sales/Marketing

Duration: 6 Months

Location: North Hollywood

Note: Looking for someone who can take on responsibilities as an Ad Sales Producer as well as a Marketing Producer.


Manage day-to-day production for .com Ad Sales and Marketing, including production of campaign creative, brainstorming compelling concepts, budget tracking, schedule & resource tracking, and client management. This position works with internal teams and outside vendors for production work, with promotions staff to develop pre-sales budgets and campaign content, and with internal sales representatives and account managers.


At least 3 years experience with internet/web industry, primarily in internet production. Must have an understanding of web production technologies and processes, and be able to apply that knowledge to meeting creative marketing and advertising goals. Candidate should have significant experience producing Flash websites, games, activities and/or media content.

Experience in sales, marketing or advertising fields is a big plus, as is client management experience.

Candidate should have a strong attention to detail, and excellent communication and organizational skills. They should be adept at problem-solving and be able to function successfully in a high-intensity, quick-turnaround environment. They must be able to master new tasks quickly and change as organizational needs change.

· Solid knowledge of web-based technologies and processes (from a capabilities standpoint).

· Proficiency with MS Project, MS Visio

· Ability to multitask and manage multiple complex projects to completion.

· Good interpersonal & communication skills.

· Strong detail-oriented and organization skills.

· Leadership skills.

Recommended skills:

· Proficiency with HTML, Flash, Photoshop

To apply for this position, submit your resume to jobs (at) and include the title/location of the position.

Tuesday, January 27, 2009

NEWS: Dirty SEO Tricks You Should Avoid

Everyone wants to get the top search results, but some quick fixes only amount to shooting yourself in the foot. iMedia rounded up industry experts to shed some light on the gray areas of SEO.

There's no shortage of ways to optimize your website for search engine visibility and work your way to the top of the search results. Some practices are good, some are bad, and there are countless myths thrown in.

Luckily, Google has pretty much drawn the line as to what is a good SEO practice and what isn't. By now, webmasters and SEOs alike know to stay away from Google-be-damned Black Hat techniques like keyword stuffing and hidden text.

NEWS: Should you be sued for linking?

In an age where the web appears to be getting more and more open, with the rise of data portability and everybody sharing stuff with everybody else, it is fascinating to see that a newspaper publisher is suing another one that is linking to its content.

GateHouse Media Inc., which owns 125 Massachusetts newspapers as well as web properties like, sued the New York Times Co. because its website "Your Town Newton" was posting headlines and small article snippets from


Saturday, January 24, 2009

Director of SEO - Los Angeles

Just the basics: SEO director position in Los Angeles. Salary is 115k.

To apply for this position, submit your resume to jobs (at) and include the title/location of the position.

Sr. / Dir level Designers from the Web / Social Media Space

Looking for some Sr. / Dir level Designers & Art Directors from the Web / Social Media Space

If you know a designer or a Art Director from the online space that is looking for a move or a new job, please contact me.

I have two clients that were recently acquired / public that are growing fast and looking for some talented individuals.

To apply for this position, submit your resume to jobs (at) and include the title/location of the position.