Search Engine Marketing Blog

Thursday, July 21, 2011

Top 20 Google AdWords Keyword Categories

Insightful article by MarketingProfs, listing the most expensive and top Adwords categories:

The top five high-volume keyword categories that demand the highest costs per click are as follows:
  1. Insurance. Top CPC: $55 (example keywords/keyphrases are "auto insurance price quotes" and "buy car insurance online)
  2. Loans. Top CPC: $44 (examples: "consolidate graduate student loans" and "cheapest homeowner loans").
  3. Mortgage. Top CPC: $47 (examples: "refinanced second mortgages" and "remortgage with bad credit")
  4. Attorney. Top CPC: $47 (examples: "personal injury attorney" and "dui defense attorney")
  5. Credit. Top CPC: $36 (examples: "home equity line of credit" and "bad credit home buyer")

And what it means? Read the original article to see:

Wednesday, July 20, 2011

Automatically Update Facebook and Twitter from Google+

One of the first complaints I had about Google+ was that it meant having to manually input items multiple times as Google+ was isolated from the other social sites. Facebook and Twitter, despite competing in the same general social space, played nice and allowed one to easily sync their accounts: you update in Twitter, it can can automatically update your Facebook page (and vice-versa).

But with Google+, that isn't the case.

They do give you the option to "share" on Facebook and Twitter, which most of time would be enough.

But if you're anything like me, you might not want that manual effort each time and instead want it done automatically.

Luckily, there are some ways to make your life easier, freeing you from having to copy/paste across multiple platforms.

Here's a system I put together that seems to do the trick, taking my posts on Google+ and automatically updating Facebook and Twitter.

Give it a read, try it out and let me know if it suits you.

Friday, July 1, 2011

Google Plus Launched This Week

So as expected, Google has launched the initial phase of their "Plus" project this week. Since the project is still in beta, not too many people are fully on board to use all it's features. The goal is to turn the project into some sort of Facebook alternative. As it is now, you'll already find the "+1" buttons on various websites, including this one. Once a user clicks the button, the site button will have an increased number. More importantly, search results (including paid ads) will also have that +1.

But those are only the features that everyone has access to. For a more detailed breakdown of all the features available to those in the project, click here.