Inside AdWords: Boost your results with Dynamic Search Ads, now av...

Inside AdWords: Boost your results with Dynamic Search Ads, now av...: Last October we introduced Dynamic Search Ads , an efficient new way to target relevant searches with ads generated directly from your websi...

Online ad division costs Microsoft $6.2B

Online ad division costs Microsoft $6.2B - Market Day:

Microsoft is absorbing a $6.2 billion charge to reflect that one of the biggest deals in its 37-year history turned out to be a dud. 

The non-cash charge announced Monday could saddle Microsoft Corp. with a loss for its fiscal fourth quarter ended in June. Analysts polled by FactSet had predicted Microsoft would earn about $5.3 billion for the period.

Become a Google power searcher

Become a Google power searcher | Official Google Blog:

You may already be familiar with some shortcuts for Google Search, like using the search box as a calculator or finding local movie showtimes by typing [movies] and your zip code. But there are many more tips, tricks and tactics you can use to find exactly what you’re looking for, when you most need it.  

Today, we’ve opened registration for Power Searching with Google, a free, online, community-based course showcasing these techniques and how you can use them to solve everyday problems. Our course is aimed at empowering you to find what you need faster, no matter how you currently use search. For example, did you know that you can search for and read pages written in languages you’ve never even studied? Identify the location of a picture your friend took during his vacation a few months ago? How about finally identifying that green-covered book about gardening that you’ve been trying to track down for years? You can learn all this and more over six 50-minute classes. 

New Facebook Design a Copy of Google Plus?

New Facebook Design...Copy of Google ?

Google HotelFinder

As has been expected for some time, Google is making it's own play for a piece of the hotel booking industry. While it's still in "experiment" mode, Google Hotel Finder offers a service many are used to through services like Hotels.com, Booking.com, Expedia, Orbitz, etc. Users simply need to input the city and dates and they are given a list of results. Further fine-tuning of the results is available by price and hotel class/user rating.

It's a fairly basic tool. I personally don't see myself using this anytime soon though, Without an "amenities" filter, there's no easy means of filtering out, say, hotels without pools, hotels that don't permit pets, etc.

...Read more on Google HotelFinder

Top 20 Google AdWords Keyword Categories

Insightful article by MarketingProfs, listing the most expensive and top Adwords categories:

The top five high-volume keyword categories that demand the highest costs per click are as follows:

1. Insurance. Top CPC: $55 (example keywords/keyphrases are "auto insurance price quotes" and "buy car insurance online)
2. Loans. Top CPC: $44 (examples: "consolidate graduate student loans" and "cheapest homeowner loans").
3. Mortgage. Top CPC: $47 (examples: "refinanced second mortgages" and "remortgage with bad credit")
4. Attorney. Top CPC: $47 (examples: "personal injury attorney" and "dui defense attorney")
5. Credit. Top CPC: $36 (examples: "home equity line of credit" and "bad credit home buyer")

And what it means? Read the original article to see: http://www.marketingprofs.com/chirp/2011/5489/where-does-google-make-its-money-top-20-google-adwords-keyword-categories#ixzz1SlGMuVN4

Automatically Update Facebook and Twitter from Google+

One of the first complaints I had about Google+ was that it meant having to manually input items multiple times as Google+ was isolated from the other social sites. Facebook and Twitter, despite competing in the same general social space, played nice and allowed one to easily sync their accounts: you update in Twitter, it can can automatically update your Facebook page (and vice-versa).

But with Google+, that isn't the case.

They do give you the option to "share" on Facebook and Twitter, which most of time would be enough.


But if you're anything like me, you might not want that manual effort each time and instead want it done automatically.

Luckily, there are some ways to make your life easier, freeing you from having to copy/paste across multiple platforms.


Here's a system I put together that seems to do the trick, taking my posts on Google+ and automatically updating Facebook and Twitter.


Give it a read, try it out and let me know if it suits you.


http://matt.peloquin.info/2011/07/google-to-facebook-twitter.html