Search Engine Marketing Blog

Tuesday, October 23, 2018

Why search marketing matters in 2018

From SearchEngineWatch:
First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others? Didn’t stand a chance. “Marked as read,” “deleted,” and otherwise wholeheartedly, happily ignored.

Long story short, consumers these days are drowning in emails. We have promotions, “we’ve missed you!”s, “rate our product!”s, and 100 other types of unread newsletters pouring from our inboxes and never getting close to our attention.


Sunday, February 2, 2014

Yahoo Plans Return To Search Engine Roots

Yahoo! logo.svg

Yahoo Plans Return To Search Engine Roots

Yahoo Chief Executive Marissa Mayer, it seems, is a fan of basketball and baseball. Per latest reports, she has given the nod to projects "Fast Break" and "Curveball" that are aimed to help the company get a foothold in the search engine market. 
Kara Swisher of Re/Code reported, based on information from Yahoo insiders, that the two initiatives are expected to work hand in hand to revive Yahoo's search engine business that has been struggling for years. 
"Sources said the plan is being done as part of a contemplation of how Yahoo can accelerate the end of - or actually end - its longterm search and advertising partnership with Microsoft. Currently, Yahoo only has control over the search experience, but Mayer clearly wants more purview over the business," wrote Swisher.

Thursday, October 17, 2013

Google's Matt Cutts: Guest Blogging Best Done In Moderation

Google's Matt Cutts: Guest Blogging Best Done In Moderation:

“Guest blogging seems like it’s the fad of the month,” said Cutts, but he says it is best done in moderation. “It shouldn’t be your full-time job.”
He emphasizes that if guest blogging is all you are doing to drive traffic to your site, you’re probably not doing any favors for your site’s reputation.

Thursday, September 5, 2013

10 Quick Time-Saving Excel Shortcuts for Search Engine Marketers

10 Quick Time-Saving Excel Shortcuts for Search Engine Marketers

Repeat a Formula to Multiple Cells

Wednesday, September 4, 2013

4 LinkedIn Recommendations For The B2B SEO Professional

LinkedIn tops the list as the most effective social media platform for delivering content.
B2B content marketing linkedin


Thursday, August 22, 2013

Yahoo overtakes Google in US web traffic

In an earnings call last month, Yahoo CEO Marissa Mayer noted that page views were rising after more than a year of declines, citing recently refreshed versions of Yahoo mail, weather, sports, news and Tumblr, both on desktop and mobile."

Tuesday, August 20, 2013

Yelp CEO Jeremy Stoppelman Does Not Fear Foursquare

Yelp CEO Jeremy Stoppelman Does Not Fear Foursquare | Adweek:

Yelp's Jeremy Stoppelman
Yelp CEO Jeremy Stoppelman is on a serious roll. While second-quarter revenue rose 69 percent year over year, the nine-year-old social review site is expanding in myriad ways. Yelp just launched a mobile app that lets users post from their smartphones as well as a food-delivery service. It also acquired software that lets you make restaurant reservations. And with European traffic soaring, Stoppelman now has his sights set on Latin America and Asia. Always opinionated, Stoppelman spoke frankly about the company’s expansion plans—and didn’t hold back on his own review of a certain rival.