Search Engine Marketing Blog

Monday, January 31, 2011

80% Of AOL's Revenue Is Subscribers, 75% don't know they're still paying

Photo Credit: Jonathan Volk
I'm a week late in sharing this as the news came out on 1/21/11. The number seems to actually be 43%.

But it's worth noting: take a look at your credit card statements and make sure you're still not paying for AOL, a decade after you likely though you cancelled. There are numerous horror stories about people trying to cancel and not being able to, even when speaking to a person on the phone.

A quick look at the numbers:

In 2010, AOL generated $564 million in revenue. That means at 43%, $242 million was made off of people thinking they cancelled or forgetting they paid for the service. Ouch.