Clear Stage Search Marketing: October 2010

All of us search marketing professionals received this email today, although most of us knew the transition was about final. But the big question will be how long they can hold onto that 33.8% market share. With the rapid decline of Yahoo, it might not be long before that 33.8% figure drops to 25% or lower as we don't know how long Yahoo will even be around. All signs point to them being bankrupt within 4 years if they don't turn things around.

Bing | Yahoo! Search - 33.8% of U.S. Search queries are on Microsoft and Yahoo!

Dear Matt,

The transition of Yahoo! Search ad serving to Microsoft Advertising adCenter is now complete. Thanks for everything you‘ve done to prepare for this transition. Your Microsoft Advertising adCenter ads can now reach 163 million unique searchers using Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners), providing a sizable volume of 5.7 billion monthly searches.¹

Your ads are now reaching potential customers on Yahoo! Search and Bing. As more and more Yahoo! advertisers join the auction, it’s important to actively monitor your campaign performance. Take an active role in monitoring and modifying your campaigns to achieve optimal performance results on Yahoo! Search and Bing. To learn more, visit our Transition Center.

We would like to hear about your transition. Share your feedback by completing this quick survey and help us improve.

We hope you enjoy all the benefits of bringing Yahoo! Search and Bing together. Thank you for advertising with us.

Sincerely,

Your partners in the search alliance, Microsoft and Yahoo!

1. comScore Core Search (custom), August 2010.

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